The Challenge / Opportunity
The development of a new e-commerce service for the sale of AA branded motoring accessories.
Our Thinking and Approach
The site was used to deepen the customer relationship with the AA brand and also generate a new revenue stream.
Creative and Usability Design
The e-commerce site was created as a separate, fully managed service but was integrated with the branding and user interface design of the main AA.com site to provide seamless navigation and experience for visitors.