Background
Wine Quality Mark (WQM) is designed to answer questions set by wineries looking to enter the UK market. The WQM helps the wineries understand how and where their product fits in the range of products and helps them make informed commercial decisions. The WQM brings together wine experts who can answer questions regarding the quality of wine within an identified set of commercial criteria. The experts answer wineries’ questions like what price they should be expecting for their wines in the UK independent sector and how does wine fare in blind tasting against key competitors. WQM is owned by the International Wines and Spirits Competition (IWSC).
Requirements
When the IWSC came up with the WQM concept, a key requirement was to build a proto-website that can be enhanced over time, with a content management system (CMS) to update the content in place from the very beginning. Given that the initial website was a static website with very few pages to it, the main challenge for us was to prevent it from looking very basic.
Solution
Unlike other IWSC websites, Wine Quality Mark was not a competition, but an information based website. We utilised previously developed appropriate components and rapidly deployed those. A new theme was designed and applied. We used IWSC’s existing base structure to create the new website in a timely and cost-effective manner. The content management system extended administrative rights to the IWSC, helping it to manage static content, menus, judging panel and other things on its own.
Result
A surprisingly attractive website in terms of design and layout, it fully serves its basic purpose of imparting information and education an online brochure would, without looking monotonous.